IDM to host audience with Steve Harrison
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The Institute of Direct Marketing product story
Edited by the Marketingweek Marketplace editorial team
Sep 16, 2009
The Institute of Direct Marketing (IDM) has announced that Steve Harrison, a leading creative director, will deliver a presentation entitled 'How To Do Better Creative Work' on 30 September 2009.
At the event, Harrison will discuss how to identify and apply the simple problem/solution dynamic and draw on this for big marketing ideas.
He will also explain how to use 'relevant abruption' to produce big creative ideas and simultaneously build a brand and get a response.
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