Tapscott to speak at IDM Annual Lunch
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The Institute of Direct Marketing product story
Edited by the Marketingweek Marketplace editorial team
Feb 6, 2009
The Institute of Direct Marketing (IDM) has announced that Don Tapscott is to speak at its March 2009 Annual Lunch, sponsored by Alterian.
Tapscott is ranked by Accenture in the top 30 of the world's top business gurus, alongside the likes of Michael Porter, Tom Peters, Stephen Covey, Charles Handy, Peter Drucker and Bill Gates, and is recognised as a leading expert in the application of technology in business.
He regularly heads up multi-million dollar research programmes, on which he has based several books on technology and business.
'Wikinomics' explains how technology has shaken down the long-established hierarchies of organisation and marketplace, while his latest book, 'Grown Up Digital', describes how the first generation to grow up with the internet has now arrived as the bright new talent in our businesses.
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