Lorien partners with IDM for event campaigns
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The Institute of Direct Marketing product story
Edited by the Marketingweek Marketplace editorial team
Jan 29, 2009
The Institute of Direct Marketing (IDM) has announced that it has added Lorien Unique to its list of strategic partners.
The first of the joint initiatives between the two organisations is a series of highly targeted campaigns to promote the IDM's spring conferences.
Both the IDM B2B Marketing Conference and the Annual IDAM Data Summit will be promoted using highly personalised direct mail, e-mail and personal web pages.
Representatives from Lorien Unique will also join the IDM's expert speaker faculty to deliver practical training to the marketing profession on the potential of dynamic content when incorporated into promotional programmes.
The IDM spring conference promotion for the Annual IDM Data Summit launched on 22 January 2009 and the B2B Conference will commence the week commencing 2 February 2009.
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