IDM introduces guru sessions at IDMF

A The Institute of Direct Marketing product story

Edited by the Marketingweek Marketplace editorial team Feb 21, 2008

The Institute of Direct Marketing is this year adding three high-profile guru sessions to its ever-popular Academy programme at the International Direct Marketing Fair.

The IDM Academy will also be running at Internet World, which takes place alongside the Fair.

The guru sessions will be delivered by godfather of UK direct marketing Drayton Bird; multi-award winning creative Steve Harrison; and recipient of the IDM's first ever lifetime achievement award, John Watson of Watson Phillips Norman.

Rather than the traditional lecture presentation style of the IDM Academy, these special sessions will take the form of "An Audience with", where the emphasis will be on audience participation in order that show delegates get the most from their attendance.

IDM Programme Director Joanna King said: "We're very pleased that three such illustrious figures have agreed to share their priceless experience at this year's Academy.

"The emphasis has always been on the practicality and usability of the session content, but this year we're able to go one step further and respond to exactly what the audience requires, when they require it.

"And we couldn't hope for three better-qualified experts prepared to impart their knowledge".

The full IDM Academy programme at IDMF includes a total of 21 expert practitioners including: Caroline Worboys, Managing Director of Broadsystem; Chris Duncan, Director of Customer Data at News International; and Mike Teasdale, Planning Director at Harvest Digital.

Topics range from Data in the Digital Age; Customer Insight that Builds Profit and Online Brand Experience.

All sessions are free to show delegates and are available on a first come, first served basis.