Peppers heads line-up at IDM B2B Conference

A The Institute of Direct Marketing product story

Edited by the Marketingweek Marketplace editorial team Jan 18, 2008

Conference delegates at 5th Annual IDM B2B Marketing Conference will have the rare opportunity to hear the first-hand analysis and predictions of customer relationship guru Don Peppers.

Don Peppers heads a line-up of 14 expert practitioner-speakers.

In a break from the traditional lecture approach, Peppers, one the world's most respected authorities on customer relationship management strategies, will be interviewed, Parkinson-style, by BBC presenter Nik Woods.

Peppers promises candid and detailed answers to the presenter's topical and probing questions on the changing face of customer-focused B2B marketing.

"In today's B2B market it's vital you know as much as you can about your customers and prospects before you interact with them," said Roger Hodson, Marketing Director of event sponsor DandB.

"There is a wealth of customer information available and a range of tools that help us define, analyse and take advantage of true customer insight.

"We're delighted to sponsor the 2008 IDM B2B Conference: it provides a forum for all participants within the industry to understand the opportunities available to us".

The event, which takes place on Tuesday 8 April at the five-star Renaissance Chancery Court Hotel in London, sees 14 top-class speakers, all B2B marketing experts in either the US or UK, assess how the B2B marketing ideas of today will address the challenges of tomorrow.

Other speakers include Chris Wright, Worldwide Marketing and Brand Director, JCB; Brett Cunningham, Marketing Director Executive Education, London Business School; Richard Bush, Joint Managing Director, B2B Marketing Agency of the Year 2007 Base One; Chris Warwick, Vice President of Product, Hoovers USA; Laura Ramos, VP Principle Analyst, Forrester Research; Christine Andrews, Director, DQM Group, the specialist data value management company; Steve Gilbert, Head of Data Strategy for European markets, Cisco; Mark Peacock, Head of B2B Marketing, Automobile Association; David Mitchell, Head of Brand and marketing Communications, Xerox; Stefan Schnettler, Vice President of Product and Solutions Marketing in EMEA, Computer Associates; Rob Watt, Media Director, Avenue A / Razorfish; Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne in London, Vice-Chairman, Ogilvy Group UK.