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News Release from: The Institute of Direct Marketing
Edited by the Marketingservicestalk Editorial
Team on 06 December 2007
IDM strengthens business relationship
with Unica
The Institute of Direct Marketing has announced a renewed and strengthened relationship with leading enterprise marketing management provider Unica.
Unica has been involved with the IDM's events programme since 2005, but now, with the growing digital requirements of marketers, the software company will go beyond simple event sponsorship and will seek to engage in new ways with the IDM's experienced marketing community IDM Membership Director, Caroline Robertson, said: "In the light of a poll carried out at this year's IDM Symposium, we're particularly pleased to continue our relationship with Unica through 2008
This article was originally published on Marketingservicestalk on 3 May 2007 at 8.00am (UK)
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"According to the poll, data automation was revealed as one of the biggest opportunities presented to today's marketers -it was also one of the areas in which marketers believed themselves least skilled.
"Our relationship with Unica means that we're uniquely positioned to respond both swiftly and appropriately, enabling us to give our members and their guests direct access to experts in the field".
Unica will sponsor the IDM's events programme until August 2008 in a deal which will not only give Unica and its clients exposure to the IDM's audience of senior marketing professionals, but will also benefit the Institute's community through Unica's marketing solutions expertise.
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Unica will have the opportunity for input into the events programme in terms of speakers and subject matter, and will be invited to contribute papers to the IDM's Journal of Direct Data and Digital Marketing Practice.
Marcel Holsheimer, VP of Marketing, EMEA, commented: "We're delighted to be taking the IDM/Unica relationship to the next level; in the two years that our organisations have worked together we have seen a considerable rise in our brand awareness amongst marketers.
"With our new positioning, we hope to continue to be instrumental in the development needs of the IDM's professional community".
Unica Corporation is a leading global provider of enterprise marketing management (EMM) software.
Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market.
Unica's Affinium software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement.
Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management.
Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance.
Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionise marketing.
Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.
Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain and the UK.
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