IDM to work with Oracle on events and Diploma

The Institute of Direct Marketing is working with Oracle, the world's largest enterprise software company, on the Institute's new Diploma in Integrated Marketing Communications.

Oracle will also provide support for four of the Institute's most respected and influential events: the Annual IDM Symposium, the IDM Annual Lunch, IDM Annual Lecture and popular Digital Marketing Conference.

Oracle is also planning to provide content and speakers for IDM training courses and qualifications programmes on its areas of marketing specialism and expertise.

IDM Deputy Managing Director Neil Morris said: "Oracle has an unrivalled track record in building its own business - and its clients' businesses - on the foundations of technological innovation, intimate knowledge of its customers' challenges and successes, and some of the best technical minds in the world.

"What's more, Oracle is now a global best of class marketing technology and services provider.

"We're delighted to be able to bring this expertise and market insight to the benefit of the IDM's professional community".

Oracle's UK VP of Marketing, Gary Pugh, added: "We're delighted with the IDM relationship; the Institute has long had a reputation for promoting and teaching the highest standards of professional marketing practice.

"Our work together highlights Oracle's focus as a marketing technology provider - a leading player in modern, accountable marketing communications, committed to raising standards of practice and improving marketing effectiveness".

The IDM/Oracle relationship was cemented after the information company sponsored the successful 2007 IDM Annual Symposium, which, in the Institute's 20th anniversary year, looked to the future of the marketing profession.

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