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IDM hosts symposium on marketing supertrends

A The Institute of Direct Marketing product story

Edited by the Marketingservicestalk editorial team May 10, 2007

The Institute of Direct Marketing is running a symposium on the '10 supertrends that will transform your marketing' on 15 May 2007.

The IDM is celebrating 20 years at the heart of change by looking ahead to the future of the industry.

Already established as an unmissable world-class event, Symposium 2007 explores the significant transformations in brands, people, the internet, media and data that will revolutionise the way you do your marketing within the next 20 months.

These supertrends will affect the next strategic planning cycle of every marketer and change your thinking; they will change the way you carry out your marketing activity, and they will change the routes by which you will find professional and commercial success.

What you learn about these changes and how you adapt to them will determine not just your long-term success, but also your short-term survival.

The Symposium will sift through the macro-drivers, the seismic shifts and the mania about media.

From the confusion of upheaval, our international faculty of speakers will distil the really important drivers - the supertrends - that will impact your role, your marketing and your business.

Subjects and speakers are as follows.Sustainability: Could eco-ethics blow your brand off course? John Elkington, Founder and Chief Entrepreneur, SustainAbility.

Co-creation: Have consumers taken control of your brand? Peter Walshe, Global Brand Director, Millward Brown.

Consumption: How can you plan for rapidly changing media usage? Nigel Sharrocks, Chief Executive Officer, Aegis Media UK and Ireland.

Connectivity: How will new technology revolutionise brand tracking? Andrew Walmsley, Founder, i-level.

Search: How do you exploit the data from new search patterns? Stephen Taylor F IDM, Regional Vice President and MD, Yahoo! Europe.

Social networking: How do you get social networking media talking about your brand? Graham Bednash, Managing Partner, Michaelides and Bednash.

Consumer lifestyles: Are your brand values still relevant in the 'me' world? Professor Melanie Howard F IDM, Co-founder and Director, The Future Foundation.

Preferences: Will 'rights to privacy' or 'drive for relevance' win out? Alastair Tempest, Director General, The Federation of European Direct and Interactive Marketing (FEDMA).

Optimisation: What data levers do you need to pull to maximise ROI? Luke McKeever, Executive Vice President, Alterian plc.

Automation: What's driving its phenomenal growth and what are the results? Matthew Banks, Senior Director, Oracle Corporation.

A panel of leading practitioners will offer their insights - and strategies to ride out the supertrends and successfully compete in tomorrow's marketplace.

Questions from the floor will be followed by interactive voting on the 10 marketing supertrends.

Professor Melanie Howard F IDM, Co-founder and Director, The Future Foundation (Panel chair); Mike Tildesley Hon F IDM, DipDM, Marketing Director, Acquisition and Retention, RBS Insurance; Terry Hunt Hon F IDM, Chairman, EHS Brann; Alex Batchelor, Marketing Director, Royal Mail; Professor Angus Jenkinson, Chairman, Stepping Stones Consultancy.

The symposium runs from 9.00am unttil 5.30pm on 15 May 2007 at Marriott Grosvenor Square Hotel, London.