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The Institute of Direct Marketing
All articles from The Institute of Direct Marketing
IDM and LSBU launch MSc in digital marketing
The Institute of Direct Marketing (IDM) and London South Bank University (LSBU) have announced the launch of a Masters of Science degree (MSc) in digital marketing.
News from Marketingweek Marketplace, 25 May 2010
IDM launches customer management course
The Institute of Direct Marketing (IDM) has launched a two-day course, entitled 'Managing Your Customers for Extra Profit', set to take place on 24-25 May 2010.
News from Marketingweek Marketplace, 31 March 2010
IDM B2B Marketing Conference focuses on change
The Institute of Direct Marketing (IDM) is to launch a programme for change at its annual Business-to-Business Marketing Conference, set to take place on 19 May 2010.
News from Marketingweek Marketplace, 16 March 2010
IDM event focus on audience engagement strategy
Speakers from the team behind the online success stories of 'X-Factor', 'Britain's Got Talent' and 'Poker Face' will reveal their audience engagement strategies at an IDM networking event on 4 March.
News from Marketingweek Marketplace, 3 March 2010
IDM launches four new digital training courses
The Institute of Direct Marketing (IDM) has launched four new digital training courses to its spring 2010 programme in response to ever-evolving marketing practices.
News from Marketingweek Marketplace, 22 February 2010
IDM to offer networking events free to members
The Institute of Direct Marketing (IDM) has announced that it is to make its knowledge and networking events free to its members for 2010.
News from Marketingweek Marketplace, 16 December 2009
IDM launches eCRM training course
The Institute of Direct Marketing (IDM) has announced the launch of an eCRM training course.
News from Marketingweek Marketplace, 10 November 2009
Mcap assesses marketing skills and practice
The Institute of Direct Marketing (IDM) has announced the launch of Mcap, a new marketing capabilities service to help maximise return on marketing investment.
News from Marketingweek Marketplace, 16 October 2009
IDM event focuses on B2B influencer marketing
The Institute of Direct Marketing (IDM) is to host a knowledge and networking event, entitled 'Identifying and Leveraging Your B2B Influencers in a Web 2.0 World' on 22 October.
News from Marketingweek Marketplace, 9 October 2009
IDM to host audience with Steve Harrison
The Institute of Direct Marketing (IDM) has announced that Steve Harrison, a leading creative director, will deliver a presentation entitled 'How To Do Better Creative Work' on 30 September 2009.
News from Marketingweek Marketplace, 16 September 2009
Barometer reveals B2B marketing budget trends
The B2B Barometer survey commissioned by ABBA and the IDM has revealed current and future B2B marketing budget trends.
News from Marketingweek Marketplace, 6 July 2009
Tapscott to speak at IDM Annual Lunch
The Institute of Direct Marketing (IDM) has announced that Don Tapscott is to speak at its March 2009 Annual Lunch, sponsored by Alterian.
News from Marketingweek Marketplace, 6 February 2009
Lorien partners with IDM for event campaigns
The Institute of Direct Marketing (IDM) has announced that it has added Lorien Unique to its list of strategic partners.
News from Marketingweek Marketplace, 29 January 2009
IDM issues 10-point formula for marketing firms
The Institute of Direct Marketing has issued a 10-point formula to help firms thrive in the recession, which will be discussed at the 2009 IDM B2B Marketing Conference on 31 March in London.
News from Marketingweek Marketplace, 19 January 2009
IDM identifies key challenges at Data Summit
The Institute of Direct Marketing (IDM) has announced the programme for its third annual Data Summit, which takes place on 5 March 2009 in London, UK.
News from Marketingweek Marketplace, 17 December 2008
Students tackle Army brief to win IDM prize
A team of undergraduates from the University of Northumbria have won the 2008 IDM National Student Competition with a proposal for a new CRM programme for the British Army.
News from Marketingweek Marketplace, 7 July 2008
Essentials of B2B Marketing course
The Institute of Direct Marketing has launched a new one-day course, The Essentials of B2B Marketing, and added six leading B2B marketing practitioners to its elite B2B Council of Management.
News from Marketingweek Marketplace, 18 June 2008
Thomson Holidays campaign wins IDM BPA Diamond
The top prize for the 2008 Institute of Direct Marketing Business Performance Awards has been won by WDMP Communications and CreatorMail with their client Thomson Holidays.
News from Marketingweek Marketplace, 2 June 2008
Record year for digital in IDM Awards
The Institute of Direct Marketing has announced the finalists for the 2008 IDM Business Performance Awards, sponsored this year by data value management company DQM Group.
News from Marketingweek Marketplace, 30 April 2008
Lord Puttnam to deliver IDM Annual Lecture 2008
The Institute of Direct Marketing has announced that its 2008 Annual Lecture, sponsored by Oracle, will be delivered by Lord David Puttnam CBE.
News from Marketingweek Marketplace, 6 March 2008
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Customer data key to effective channel marketing
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