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    <description>The Institute of Direct Marketing news releases on Marketingservicestalk</description>
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    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Tue, 04 Nov 2008 08:00:00 UT</pubDate>
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      <title>Students tackle Army brief to win IDM prize</title>
      <description>A team of undergraduates from the University of Northumbria have won the 2008 IDM National Student Competition with a proposal for a new CRM programme for the British Army.</description>
      <pubDate>Mon, 07 Jul 2008 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int124.html</link>
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      <title>Essentials of B2B Marketing course</title>
      <description>The Institute of Direct Marketing has launched a new one-day course, The Essentials of B2B Marketing, and added six leading B2B marketing practitioners to its elite B2B Council of Management.</description>
      <pubDate>Wed, 18 Jun 2008 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int123.html</link>
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      <title>Thomson Holidays campaign wins IDM BPA Diamond</title>
      <description>The top prize for the 2008 Institute of Direct Marketing Business Performance Awards has been won by WDMP Communications and CreatorMail with their client Thomson Holidays.</description>
      <pubDate>Mon, 02 Jun 2008 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int122.html</link>
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      <title>Record year for digital in IDM Awards</title>
      <description>The Institute of Direct Marketing has announced the finalists for the 2008 IDM Business Performance Awards, sponsored this year by data value management company DQM Group.</description>
      <pubDate>Wed, 30 Apr 2008 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int121.html</link>
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      <title>Lord Puttnam to deliver IDM Annual Lecture 2008</title>
      <description>The Institute of Direct Marketing has announced that its 2008 Annual Lecture, sponsored by Oracle, will be delivered by Lord David Puttnam CBE.</description>
      <pubDate>Thu, 06 Mar 2008 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int120.html</link>
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      <title>Five top marketers receive IDM Fellowships</title>
      <description>The Institute of Direct Marketing has awarded its highest accolade to five leading marketers for their exceptional contribution to the direct and digital marketing profession.</description>
      <pubDate>Fri, 29 Feb 2008 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int119.html</link>
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      <title>IDM introduces guru sessions at IDMF</title>
      <description>The Institute of Direct Marketing is this year adding three high-profile guru sessions to its ever-popular Academy programme at the International Direct Marketing Fair.</description>
      <pubDate>Thu, 21 Feb 2008 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int118.html</link>
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      <title>Peppers heads line-up at IDM B2B Conference</title>
      <description>Conference delegates at 5th Annual IDM B2B Marketing Conference will have the rare opportunity to hear the first-hand analysis and predictions of customer relationship guru Don Peppers.</description>
      <pubDate>Fri, 18 Jan 2008 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int117.html</link>
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      <title>IDM names Business Performance Awards sponsor</title>
      <description>The lead sponsor for the prestigious IDM Business Performance Awards (BPA) 2008 has been revealed as leading data value management company DQM Group.</description>
      <pubDate>Fri, 14 Dec 2007 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int116.html</link>
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      <title>IDM strengthens business relationship with Unica</title>
      <description>The Institute of Direct Marketing has announced a renewed and strengthened relationship with leading enterprise marketing management provider Unica.</description>
      <pubDate>Thu, 06 Dec 2007 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int115.html</link>
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      <title>Data will help marketers understand Britain</title>
      <description>The second Annual IDM Data Summit, entitled "The Changing Face of Britain", will examine the important role of data in today's multicultural marketplace.</description>
      <pubDate>Tue, 13 Nov 2007 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int114.html</link>
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      <title>IDM presents Special Achievement Award</title>
      <description>Hannah Poulton, Senior Marketing Executive with Teachers Provident in Bournemouth, became the first ever IDM graduate to be awarded with the Institute's new Special Achievement Award.</description>
      <pubDate>Fri, 09 Nov 2007 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int113.html</link>
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      <title>Royal Mail Chairman to speak at IDM Annual Lunch</title>
      <description>The Institute of Direct Marketing has announced that Allan Leighton, Royal Mail Group Chairman, will host the IDM Annual Lunch, sponsored by Oracle, on 28 February 2008.</description>
      <pubDate>Fri, 19 Oct 2007 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int112.html</link>
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      <title>Video wins student a placement at Ogilvy</title>
      <description>A 23-year-old graduate has won a month-long work placement at Ogilvy in New York after taking the top prize in a YouTube-inspired IDM competition aimed at final year university students.</description>
      <pubDate>Thu, 11 Oct 2007 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int111.html</link>
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      <title>IDM to work with Oracle on events and Diploma</title>
      <description>The Institute of Direct Marketing is working with Oracle, the world's largest enterprise software company, on the Institute's new Diploma in Integrated Marketing Communications.</description>
      <pubDate>Fri, 05 Oct 2007 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int110.html</link>
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      <title>IDM courses address marketers' priorities</title>
      <description>In response to marketers' feedback at its 2007 Annual Symposium, the Institute of Direct Marketing has developed three new courses that focus on customer data.</description>
      <pubDate>Mon, 10 Sep 2007 08:00:00 UT</pubDate>
      <category>The Institute of Direct Marketing</category>
      <link>http://www.marketingservicestalk.com/news/int/int109.html</link>
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