IA launches Harte Hanks CI Whole Market

Two months after taking responsibility for the UK direct sales of the Harte Hanks CiTDB database, Information Arts (IA) has announced the launch of Harte Hanks CI Whole Market.

CI Whole Market (Europe) follows the launch of a Harte Hanks US product and will provide companies with modelled estimates of installed base equipment for every business location in Europe - including 1.2 million in the small to medium enterprise (SME) sector in the three principal European markets.

CI Whole Market extends the ability of marketers in the IT, technology and telecoms sectors to target SMEs in the UK, France and Germany accurately and will be rolled out to the rest of Europe over the next six months.

The product has been built by developing a series of models based on the most commonly used and highly populated fields within CiTDB, guaranteeing high robustness scores for each attribute.

Attributes modelled include number of PCs, laptops, printers, servers, mobile workers, IT employees and developers.

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