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News Release from: Information Arts | Subject: Omni
Edited by the Marketingservicestalk Editorial
Team on 16 June 2008
Omni blends 'best of breed' databases
Information Arts has launched Omni, a single B2B universe that uses IA's sophisticated ETL process to blend a number of 'best of breed' databases.
Business to business marketers will benefit from the only database on the market to incorporate data from Dun and Bradstreet, Harte Hanks, Acxiom, Euro Direct, Corpdata, Oscar Research, Market Monitor and Data HQ Following the withdrawal of Dun and Bradstreet's data from PH Group's MegaFile, the Omni database is now the only database in the UK and Europe which contains DnB data as part of the blend
This article was originally published on Marketingservicestalk on 12 Mar 2008 at 8.00am (UK)
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In the UK, Omni classifies approximately 4.2 million businesses and over 10 million individual decision makers - including unique coverage of the owner managed small business and SoHo sector.
In Europe, Omni combines DnB with multiple directory sources to provide the most comprehensive backbone enhanced for the IT sector by blending information from Harte Hanks' CiTDB product.
CiTDB data tracks technology installations, business demographics and key decision makers at more than 20 European countries giving businesses operating in this sector unparalleled insight into their prospect's and client's technology buying cycle.
Information Arts is now the only viable source of data for businesses in the financial services, energy, IT and telecoms sectors with a need for DnB data.
Simon Lawrence, CEO of Information Arts, said: "Most data providers still seem obsessed by the 'mine's bigger than yours' argument and miss the customer perspective entirely.
"Omni has not been built simply to be the largest file available, but to deliver real insight and to provide the most appropriate data - selected in the most appropriate manner, to our clients - whether they are marketing in the just the UK or in Europe".
The Omni database contains 4.2 million business profiles and in excess of 10 million individual contacts from a variety of blended sources including DandB, Data HQ, Harte Hanks, Corpdata, Oscar Research, Market Monitor, Acxiom and EuroDirect.
The business details available include employee size, number of sites, turnover, legal status, age of business, parent/subsidiary information, bank information, net worth and GIC (Geodemographic Industrial Classification) information.
Furthermore, the blended element allows marketers insight into the individual's details including home address, income, age, credit card ownership, lifestyle information, household composition, PIC (Psychodemographic Industry Classification) and BASE information.
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