Information Arts strengthens telecoms presence

B2B relationship marketing consultancy Information Arts has been appointed the strategic data partner of Vodafone and the business telecommunications firm THUS.

Having previously worked extensively with both companies, Information Arts was invited to pitch following its clear demonstration and understanding of Vodafone's and THUS's business needs.

Vodafone has appointed Information Arts as its strategic data services partner for a further two years, while THUS has awarded Information Arts with a three-year contract to build and manage a marketing database.

This follows THUS's recent acquisitions of Your Communications and Legend Telecom.

Simon Lawrence, CEO, Information Arts, said: "To be working with these brands again is a real testament to our commitment in understanding the needs of the telecommunications sector and further reinforces our strength in this area".

This announcement is the latest in a series of prolific new business wins for the High Wycombe based insight data provider, including Panasonic and PHS, and its continued expansion across its data products with the dedicated 'Data Assets Division'.

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