Product category:
Direct Marketing
News Release from: Information Arts | Subject: databases
Edited by the Marketingservicestalk Editorial
Team on 12 March 2008
Information Arts enjoys a period of
growth
B2B relationship marketing consultancy Information Arts has unveiled a wealth of business wins including Panasonic and PHS, and launched a new Information Arts Data Assets division
Panasonic has hired Information Arts as its chosen supplier of prospect data for its regional and dealership marketing activity Additionally, following a competitive pitch involving incumbent agency Blue Sheep, PHS has appointed Information Arts as its strategic data partner
This article was originally published on Marketingservicestalk on 16 Jun 2008 at 8.00am (UK)
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The wins coincide with the launch of Information Arts' new division Information Arts Data Assets, headed by Emma Sanders, who joined the company late last year from Ventura Media.
The division was set up in response to Information Arts' expanding data solutions offering and will be responsible for the promotion of Information Arts' growing data products portfolio.
Current data products include IA's blended data warehouse Business Universe Database (BUD), its comprehensive small business database DNA and the blended Pan European Database.
The Data Assets division is also responsible for IA's Data Planning service for UK, pan-European and emerging markets.
The new division is aimed at B2B clients, creative and digital B2B agencies and list brokers.
Simon Lawrence, CEO, Information Arts, comments: "We have been building blended data products over the last seven years as the platforms for the insight products and analytical programmes we deliver to our clients.
"The databases are structured to properly reflect the business universes in Europe - and have been built to solve particular issues in them.
"As such they offer very potent solutions for our clients but are the industry's best kept secrets as we haven't promoted them to the wider market until now.
"As our range of data-related products and services grows, we identified a clear need to structure our business to clearly communicate these to a wider market.
"The new Data Assets division, will be able to service clients' needs more effectively both in the UK and global markets.
"This is an exciting time for Information Arts and we look forward to working with Panasonic and PHS".
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