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News Release from: Information Arts | Subject: Accelerator
Edited by the Marketingservicestalk Editorial
Team on 16 July 2007
Firms join up for relationship marketing
programme
Information Arts has agreed a strategic partnership with independent database marketing agency Eclipse to launch Accelerator, a relationship marketing programme for the automotive industry.
The partnership agreement brings together the resources, skills and experience of two "best of breed" agencies to create a new prospect nurturing relationship marketing programme which will use deep data insights to generate a consistent level of leads for the small business sector - all managed and delivered through one account team Titled 'Accelerator', the programme has been designed specifically for the automotive industry, where small businesses have been historically overlooked in terms of strategic lead generation Accelerator is a fully closed loop programme and generates high-quality, targeted leads for dealers and business sales centres
This article was originally published on Marketingservicestalk on 16 Jun 2008 at 8.00am (UK)
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Accelerator is designed to manage all aspects of each programme including insight, data management, creative, response, lead distribution and measurement.
Moreover, Accelerator develops and uses an underlying segmentation bespoke for each client to properly integrate differentiated campaign execution in direct mail, telemarketing and email channels.
Accelerator will also allow users access to a portal which will contain timely and accurate management information with supporting intelligence for individual dealer areas.
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Finally, the programme offers full data and marketing support and consultancy.
Simon Lawrence, CEO, Information Arts, commented: "This partnership with Eclipse and the launch of Accelerator addresses a real need for the automotive manufacturers to take advantage of a very significant opportunity in the small business sector, where business decision making is more akin to personal decision making.
"The approach we are applying has been tested in other vertical sectors and will deliver much better outcomes in lead generation for our clients.
"We are delighted to be working with Eclipse who have such a strong record of success in the automotive sector".
David Pickering at Eclipse commented: "This is a very exciting partnership for us; together, we're tackling this huge, and lucrative, sector in a way it's never been looked at before.
"At last, manufacturers have a serious, systematic and sophisticated tool to reach small companies, which account for 95% of all UK businesses.
"Working with Information Arts, we can now bring all our experience, expertise, tools and resources to bear, delivering an unprecedented class of targeted, timely communications, thereby maximising success and cutting out waste".
Since its formation in 2000, Information Arts has become recognised as the leader of insight-led B2B relationship marketing in the UK.
Delivering a range of insight, data and database solutions for companies marketing to businesses in the UK and Europe, Information Arts has established a strong market standing in developing lead generation, customer development and dealer channel programmes improving campaign responses and client ROI.
Detailed and actionable research conducted by Information Arts into value-based typographies has also positioned the company as genuine experts in understanding business owners and how to introduce psychology into the relationship marketing process.
Information Arts is respected for its innovative and revolutionary approach, following the creation and development of several of the industry's leading B2B data, insight and technology components including DNA (Decisions Needs and Attitudes), GIC (Geodemographic Industrial Classification), PIC (Psychodemographic Industry Classification), Webview and Streetwise.
Information Arts strategically partners many companies including Xerox, Vodafone, THUS DHL, Yahoo! and GSM.
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