Product category:
Direct Marketing
News Release from: Information Arts
Edited by the Marketingservicestalk Editorial
Team on 14 June 2007
Information Arts develops and expands
Insight-led B2B relationship marketing consultancy Information Arts has agreed a strategic partnership to allow expansion into Asia and America and boosted its management team.
Information Arts has become recognised as the leader of insight-led B2B relationship marketing in the UK Delivering a range of insight, data and database solutions for companies marketing to businesses in the UK and Europe, Information Arts has established a strong market standing in developing lead generation, customer development and dealer channel programmes improving campaign responses and client ROI
This article was originally published on Marketingservicestalk on 16 Jun 2008 at 8.00am (UK)
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Its development continues with the appointment of former Prospect Swetenhams managing director Hugh Bessant as sales director.
Bessant, who left list management company Prospect Swetenhams in 2006 after having initially joined its parent company Bisnode in 1999, has over ten years experience in the B2B industry.
He was previously Managing Director at Key Note; a market research publisher company owned by Bisnode and oversaw the merger of The Prospect Shop with Swetenhams Marketing Services following Bisnode's acquisition of the latter in 2003.
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Information Arts is launching DNA Strands - a groundbreaking segmentation and communication planning tool that allows SME data to be divided for greatly improved targeting.
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Information Arts has agreed a strategic partnership with independent database marketing agency Eclipse to launch Accelerator, a relationship marketing programme for the automotive industry.
Bessant will take responsibility for Information Arts' collective sales effort including both new and existing business.
In addition to this, he will manage both the Client Services and Data Planning Teams.
Bessant will report to Information Arts CEO Simon Lawrence.
Information Arts has also appointed two other senior members of staff to assist with the company's growth plans: David Victory joins as Solutions Delivery Director and James Myddleton as Technical Architect.
Victory and Myddleton will lead the company's set-up and implementation of its new £500,000 workflow and production platforms - in addition to supporting the company's overall service delivery capability.
Simon Lawrence, CEO, Information Arts, commented: "These appointments follow the recent agreed strategic partnership with Protocol B2B, a US-based B2B marketing agency, which has allowed us to expand into America and Asia".
Information Arts has established a strong market standing in improving campaign responses and client ROI.
Detailed and actionable research conducted by Information Arts into value-based typographies has also positioned the company as genuine experts in understanding business owners and how to introduce psychology into the relationship marketing process.
Information Arts is respected for its innovative and revolutionary approach, following the creation and development of several of the industry's leading B2B data, insight and technology components including DNA (Decisions Needs and Attitudes), GIC (Geodemographic Industrial Classification), PIC (Psychodemographic Industry Classification), Webview and Streetwise.
Information Arts strategically partners many companies including Xerox, Vodafone, THUS DHL, Yahoo!, and GSM.
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