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Information Arts
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Base tool offers self-employed segmentation
Information Arts has announced the launch of Base, a segmentation system that allows organisations access to the lifestyle and buying attributes of the self-employed.
News from Marketingweek Marketplace, 29 January 2009
IA launches Harte Hanks CI Whole Market
Two months after taking responsibility for the UK direct sales of the Harte Hanks CiTDB database, Information Arts (IA) has announced the launch of Harte Hanks CI Whole Market.
News from Marketingweek Marketplace, 14 October 2008
Vonage appoints Information Arts
Vonage, the internet telephony company, has appointed database management company Information Arts to manage, design and lead its UK SME and SOHO customer insight strategy.
News from Marketingweek Marketplace, 11 July 2008
Cisco appoints Information Arts
Cisco Systems, the networking technology company, has appointed Information Arts to act as its strategic data planning team following a competitive pitch.
News from Marketingweek Marketplace, 2 July 2008
Omni blends 'best of breed' databases
Information Arts has launched Omni, a single B2B universe that uses IA's sophisticated ETL process to blend a number of 'best of breed' databases.
News from Marketingweek Marketplace, 16 June 2008
Information Arts strengthens telecoms presence
B2B relationship marketing consultancy Information Arts has been appointed the strategic data partner of Vodafone and the business telecommunications firm THUS.
News from Marketingweek Marketplace, 25 April 2008
Information Arts enjoys a period of growth
B2B relationship marketing consultancy Information Arts has unveiled a wealth of business wins including Panasonic and PHS, and launched a new Information Arts Data Assets division
News from Marketingweek Marketplace, 12 March 2008
DNA Strands is pioneering segmentation tool
Information Arts is launching DNA Strands - a groundbreaking segmentation and communication planning tool that allows SME data to be divided for greatly improved targeting.
News from Marketingweek Marketplace, 11 October 2007
Firms join up for relationship marketing programme
Information Arts has agreed a strategic partnership with independent database marketing agency Eclipse to launch Accelerator, a relationship marketing programme for the automotive industry.
News from Marketingweek Marketplace, 16 July 2007
Information Arts develops and expands
Insight-led B2B relationship marketing consultancy Information Arts has agreed a strategic partnership to allow expansion into Asia and America and boosted its management team.
News from Marketingweek Marketplace, 14 June 2007
Featured articles
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Integrated research service is now online
McCallum Layton has launched an online service that provides a fully integrated research and insight management solution.
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Tealeaf provides customer experience insight
Direct Ferries has deployed Tealeaf's customer experience management software to provide insight into how customers are using the company's website.
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