Product category:
Integrated marketing
News Release from: Intermarketing and Communications
Edited by the Marketingservicestalk Editorial
Team on 11 July 2007
Intermarketing help Grattan get 'even
more'
Leeds-based marketing agency Intermarketing and Communications has worked with Grattan, whose strapline is 'giving you more', to develop and deliver the moremart website.
Intermarketing was briefed to create the moremart, which provides Grattan with a new range of products and services to complement their existing offering, increasing revenue and customer loyalty Intermarketing has sourced affinity arrangements with wine, flowers, gifts, digital photography, short breaks and bingo providers to date, with more planned
The moremart is a unique concept for a home shopping company: regular deals will be offered and communicated throughout the year to keep customers' interest and attention.
Intermarketing introduced the partners and manages the programme on Grattan's behalf.
It is responsible for brand development, online development and all creative execution.
Philip Crampton, Brand Controller for Grattan, said: "We are constantly looking for ways to build on and improve our customer relationships, keep moving our business forward and maintain an attractive proposition to our customers.
"The increased choice that the moremart will provide will help us to achieve this.
"We are very excited about the moremart and believe that our customers will enjoy the new products and services available".
Glenn Patterson, Managing Director of Intermarketing, added: "Intermarketing have worked with the Grattan brand for over 12 years now and our account team are constantly looking for ways to help Grattan 'give more' to their customers, increase revenue and customer loyalty.
"The moremart is a unique concept for a home shopping company, and a natural extension for Grattan's business.".
• Intermarketing and Communications: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
