Intellitracker Enterprise shows marketing value

Intellitracker has released Intellitracker Enterprise R6.3, which includes two features that enable users to fully understand the value of their marketing activities.

A report template called Marketing Performance shows which marketing campaigns have been seen by website visitors prior to them converting.

The Marketing Performance report is a variant of the existing Conversion report designed specifically for marketing managers.

It enables them to understand how multiple campaigns inter-relate by showing which campaigns achieve immediate conversions and which campaigns 'assist' by generating repeat visits that then convert.

This allows a user to understand the true value of a campaign in either driving conversions or assisting in the process.

Visitor Lock allows a user to lock onto a group of visitors and further analyse their behaviour.

This allows users to look at what visitors did before or after a specific event and look at such things as what particular groups of visitors did in the six weeks prior to making a purchase.

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