Intimis tracks Fujitsu microsite interaction

Fujitsu has rolled out the Intimis Tracker to drive conversions through its 'Expect More' campaign, which is aimed at senior IT decision-makers and influencers in target enterprise businesses.

The Intimis Tracker is used to track the interaction of visitors to the campaign microsite in order to gauge engagement for sales and marketing follow-up.

The goal of the 'Expect More' campaign is to position Fujitsu as a highly credible business-technology enabling and support partner.

Initial outbound communications were sent to closely targeted recipients through direct mail and e-mail with a personalised URL embedded by Intimis so that all journeys can be tracked through the campaign website.

This enables Fujitsu to deliver a highly personalised experience to those invited to the 'Expect More' microsite.

Detailed intelligence is gathered on every contact that visits and navigates around the site, which has been developed around customers' pain points in order to offer possible solutions to overcome each particular challenge.

As intelligence builds, each lead self-categorises according to their actions, and is then nurtured through the sales cycle appropriately, using a mix of topic-led e-mails, white papers, video, opinion pieces, research findings and telemarketing.

A back-end reporting system has been set up for real-time tracking of all leads, which has been integrated into the telemarketing system.

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