Intimis Tracker drives e-mail conversations

Auto Europe has employed the Intimis Tracker product to drive e-mail conversions through its newsletter loyalty programme in Ireland.

The Intimis Tracker uses personal URLs to track a user's interaction across any channel in order to gauge engagement for sales and marketing follow-up.

Auto Europe is using Tracker to connect with customers registered to its loyalty programme database when they search its website.

When a qualifying user runs a site search for any Auto Europe service, an auto-response generates an e-mail reminding the customer of the preferential rate they are entitled to as a newsletter subscriber.

Intimis Tracker can be implemented within any response communications campaign by businesses of any size and can track behaviour across any relevant channel, including web, direct mail, e-mail, SMS, telephony or personalised subscription advertising.

It enables companies to maximise return-on-investment by providing sales teams with the leads that allow them to target only warm prospects that have demonstrated a clear interest in a product or service.

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