Intimis launches channel partners programme

Intimis, the ground-breaking individualised direct marketing solutions provider, is launching its Channel Partner Programme and announcing two charter members.

Marketing communications company The Bright Partnership is Intimis' first Solutions Partner and German print specialist Margreff Druck und Medien is the first Solutions Supplier to join the programme.

The Channel Partner Programme is aimed at extending Intimis' ecosystem to include business service suppliers, such as digital printers and print management companies, and creative and brand-facing organisations, such as DM and creative marketing agencies.

Under the programme, Intimis will establish two categories of channel partnerships - Intimis Solutions Supplier and Intimis Solutions Partner - depending on the type of business.

Intimis' integrated one-to-one dialogue marketing system enables direct marketers to speak to existing customers and prospects on an individual basis across both print and online channels.

The use of personalised URLs (PURLS) linked to individualised micro-sites enables real time behavioural tracking to measure customer interest and manage leads for sales conversion.

This integrated system is fully web based and compatible with any CRM system, it requires no changes to clients' existing software and no involvement from IT departments.

The ability to accurately measure the ROI from each DM campaign is proving to be an invaluable tool for Marketing Directors.

Intimis provides this insight, and in many cases this is the first time that real ROI figures have been available from direct marketing.

Roger Shelton, co-director at branding/communications agency Bright Partnership, said: "We operate in the very competitive agency sector so in order to stand out from our competitors we need to remain on the cutting edge - our strategic partnership with Intimis enables us to provide our clients with an innovative solution that allows them to cultivate a far stronger relationship with their customers.

"We are confident that our partnership with Intimis helps us to successfully develop the brands we support and ultimately presents a vastly improved return on our client's investment".

Intimis is able to at least double DM response rates, and in many cases increase response rates by up to 300 per cent while reducing the overall cost of DM by up to 50 per cent.

Harald Margreff, managing director of Margreff Druck und Medien, said: "We were looking for a dialogue marketing application that would give us a competitive edge - we saw the potential of Intimis' solution because it was clearly developed by a company that understands the market and its clients' needs.

On paper Intimis offered us and our customers a clear advantage, it would save us money by enabling us to target the best prospects.

"In practice prior to using PURLs we had never received such strong results from a DM campaign, this convinced me to become a channel partner there and then".

Programme incentives for Solutions Suppliers and Solutions Partners include a volume discount on their supply of PURLs and further discounts on other Intimis services.

Members of the channel programme also gain website accreditation and are permitted to use Intimis branded marketing material.

Stewart Stuchbury, business development manager at Intimis, said: "Launching the Intimis Channel Partner Programme will give brand-facing agencies and service suppliers, such as The Bright Partnership and Margreff Druck und Medien, access to our groundbreaking, integrated, one-to-one marketing solutions.

"In addition it opens up new opportunities for us to get in front of leading consumer brands through developing ongoing and mutually beneficial relationships with organisations which, in turn, are looking to add significant value to their clients' marketing programmes".

Intimis, Europe's only mass individualisation marketing service, develops precise and seamless personalised communication programmes using in-depth analysis, strategic thinking, and one-to-one messaging to help direct marketers reach their customers through integrated campaigns using digital print, email, SMS and web technology.

Based in Bristol, Intimis works with well-known names including Igel Technology, Picture Financial, Samsung and Inside Track.

The company has well-established partnerships with technology and specialist service providers and is a preferred HP business partner.

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