Product category:
Media
News Release from: Incisive Media | Subject: IThound.com
Edited by the Marketingservicestalk Editorial
Team on 30 April 2008
Incisive Media unveils IThound lead
generation
B2B information provider Incisive Media has launched IThound.com, a radical advance in its lead generation strategy developed following its partnership with KnowledgeStorm.
IThound.com provides B2B IT decision makers, procurement heads and research analysts with the UK's definitive online search resource and information portal for technology and financial solutions and services In turn clients receive real-time leads from IT professionals researching and comparing the hosted technology solutions
This article was originally published on Marketingservicestalk on 14 Apr 2008 at 8.00am (UK)
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Incisive Media's new bespoke platform gives business professionals immediate and comprehensive access to the information they need on leading software, hardware and IT service solutions.
It is able to leverage an online audience of more than 4.4 million monthly business professionals visiting its network of flagship technology and finance websites including VNUnet.com, Computing.co.uk, AccountancyAge.com and TheInquirer.net.
"IThound.com represents a significant investment by Incisive Media to consolidate our position in the UK lead generation market", said James Hanbury, Chief Executive, UK and Asia.
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"This move builds on our experience in the response marketing sector through our previous partnership with KnowledgeStorm.
"The ability to target a wider range of sectors offers opportunities for significant growth and allows more of our customers to take advantage of what really is a next generation service".
The in-house developed platform has been designed to provide the most effective lead generation solution while delivering the best possible end-to-end experience for both users and clients.
Its search capabilities allow users to query an information-rich repository of white papers, product data and analysis provided by carefully vetted vendors.
This enables users of the service to research and compare solutions so they can make better informed buying decisions while benefiting from enhanced search options and usability.
"The feedback we received from the user testing of IThound.com's new research library has confirmed that the decision to develop our own lead generation solution and build on 18 months' experience of this market was the right one", said Matthew Smith, Head of IThound.com at Incisive Media.
"We are looking to the launch of IThound.com to provide our clients with the most effective lead response platform for targeting business and technology buyers".
IT product and services vendors including IBM, Cisco, Computer Associates and MessageLabs use the IThound.com campaign delivery reporting and highly targeted web lead tracking capabilities to generate sales leads.
The Incisive Media network now enables customers to target a wider range of professionals across verticals including IT, finance and accountancy.
The extensive audience in combination with a re-engineered search functionality dramatically improves a vendors' ability to target identified buyers with product and services information that is relevant to them, at the time they need it.
"Over the past four years we have refined our expertise in delivering online lead-generation by delivering simple, effective solutions for our clients", said John Barnes, Incisive Media's Managing Director of Digital Strategy and Development.
"Our track record operating the leading solution currently available in the market, supported by the UK's largest IT Pro online network, gives us unparalleled knowledge and insight into what the market needs and our customers want.
"IThound.com represents the culmination of that process and is concrete evidence of the importance of lead generation as a core revenue stream for Incisive Media's wider portfolio of brands and sectors over the next five years".
Incisive Media is one of the world's fastest growing B2B information providers, serving the financial and professional services markets globally.
Bringing product provider and purchaser business communities together in print, in person or online, Incisive Media has an unquestioned reputation for delivering high-quality, timely information in whatever format best suits our customers.
With an unrivalled passion for the products they produce, over 2,000 staff in 27 offices across three continents provide an ever-increasing range of valuable marketing opportunities, enabling the professional communities we serve to do more and better business.
The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors.
Central to our business model is a truly platform-neutral approach to media communication.
This enables audiences to communicate through print in magazines, newsletters, books or directories, face-to-face at events, exhibitions or conferences and online through websites, videocasts and business TV channels.
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