IM adds cosmetic surgery brand to client list

Integrated agency Intelligent Marketing has won cosmetic surgery account mybreast following a competitive pitch.

As the retained marketing agency, Intelligent Marketing will be tasked with creating brand awareness for the fledgling company, which was launched in March 2007 and aims to become the leading choice for breast augmentation in the UK within the next 12 months.

A full marketing and lead-generation campaign will be created for the company working both above and below-the-line.

Traditional press advertising will be the main focus.

Digital media will be used to raise brand awareness through advertising and partnerships with target sites and CRM initiatives will be created to hit acquisition targets through the nurture of warm leads.

Intelligent Marketing will also be developing events and ad hoc promotional marketing campaigns.

Commenting on the win, Intelligent Marketing board account director Amy Grundy said: "Mybreast is a different type of cosmetic surgery company: it is the only company to specialise solely in breast augmentation, and employs the very best surgeons using the very best implants.

"It also believes in quality aftercare, and even provides patients with an aftercare pack to aid a speedy recovery.

"Mybreast has a set of ethics which sets it apart from its competitors and is a great addition to the breadth of clients we have at Intelligent Marketing".

Head of Operations at Mybreast, Anna Calvert, summed up: "We are looking to build on a successful UK launch with the development of a strong brand, underpinned by realistic business targets - Intelligent Marketing has an excellent track record in both these areas".

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