Product category:
Integrated marketing
News Release from: Intelligent Marketing
Edited by the Marketingservicestalk Editorial
Team on 19 July 2007
Recrutiment firm runs candidate
incentive scheme
Angela Mortimer, the UK-based office staff recruitment consultancy, has appointed integrated agency Intelligent Marketing to run a major incentive programme targeting potential candidates.
High Flyers, the scheme developed by Intelligent Marketing, will see Angela Mortimer teaming up with online flight specialist SilverJet.com to offer candidates the chance to win flights to New York when they nominate a friend who registers with the agency One pair of return flights will be won every month for five months
A microsite has been created with an intelligent system to capture candidate data and select the monthly winners.
The scheme will be promoted internally to Angela Mortimer's staff across their nationwide network of offices with consultants receiving updates during the promotional period.
A performance-based motivation scheme will also be incorporated with flights for best-performing staff.
Ashley Williams from Angela Mortimer said: "We interview around 36,000 prospective candidates a year so the scheme that Intelligent Marketing has developed will significantly increase our database not only in the short term but also with long-term prospects.
"Creatively High Flyers also dovetails neatly into our company ethos of aim higher".
Intelligent Marketing director Amy Grundy said: "High Flyers will not only generate significant new leads for Angela Mortimer but also allow the company to engage with candidates giving them an important point of difference from their competition." High Flyers will run to the end of the year.
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