IDM offers Identity Direct (Ortega) list

Independent Direct Marketing has taken over management of the mailing list for Identity Direct (Ortega).

IDM has announced its appointment from 1 August 2007 as manager of the database of mail-order buyers from Identity Direct (previously known as Ortega), a list that has, over the years, proven popular and responsive for many advertisers.

It contains 50,000 names of 0-12 month buyers.

The list owner is now actively repromoting to its customers through regular catalogue mailings throughout the year as well as targeted email offers broadcast on a fortnightly basis.

As a result of this increased activity the list will be kept clean and the number of multibuyers is expected to increase.

This list is ideal for those advertisers looking to reach households with young children or perhaps the children's grandparents.

Base rental - GBP120.00 per 1,000.

Email addresses - GBP190.00 per 1,000.

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