Product category:
Database management, list services
News Release from: Independent Direct Marketing | Subject: Grolier mailing list
Edited by the Marketingservicestalk Editorial
Team on 07 June 2007
Grolier updates UK and Eire mailing
lists
The Grolier database is one of the most responsive lists on the rental market used by a multitude of advertisers and is available now in an updated version.
Grolier's customers are committed mail order purchasers of a variety of published products and are recruited through traditional direct marketing channels Following Grolier's monthly update, ID-Markeitng is offering a selection of targeting ideas and their approximate volumes
This article was originally published on Marketingservicestalk on 29 Mar 2007 at 8.00am (UK)
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Gender.
0-18 month males - 52,000+; 0-18 month females - 385,000+.
Telephone numbers.
0-12 months - 61,000+.
Age of youngest child at address.
0-2 year olds - 162,000+; 3-5 year olds - 263,000+; 6-8 year olds - 292,000+; 9-11 year olds - 200,000+ ;12+ year olds - 90,000+.
Order value.
0-18 months, spend £0-£50 - 325,000+; 0-18 months, spend £51+ - 113,000+.
E-mail addresses.
0-18 months - 84,000+.
Recent profiling shows that customers are housewives or people in middle management, clerical/administrative positions and self employed.
They are aged 18-44 years with household income between £20,000-£35,000 a year.
Interests include shopping by catalogue, videos, music, home computing, jogging/fitness, slimming, pets, DIY, collectables and competitions.
Base rental - £100 per 1,000; 13-24 months - £80 per 1,000.
E-mail broadcast (inclusive) - £190 per 1,000.
Telephone numbers - £60.00 per 1,000.
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