Book club BCA updates mailing lists

The UK's largest mail-order book club, BCA, offers advertisers a wide range of targeting opportunities in several niche sectors with 1.4 million responsive buyers.

BCA operates 21 separate book clubs including Ancient and Medieval History, The Arts Guild, Fantasy and Science Fiction, Military and Aviation, Railway Book Club, bol.com, The Softback Preview, Taste, World Books and Books for Children.

Following a very recent file up-date, approved advertisers now have access to around 1.4 million 0-24 months proven responsive mail-order buyers.

Selections include the following.

Females 957,553.

Males 430,205.

Credit card purchasers 439,928.

Online buyers 385,913.

Date of birth: 18-30 years 90,048.

31-50 years 155,240.

51+ years 59,428.

Spend up to £50 511,918.

£51 - £100 129,998.

£101 - £500 288,101.

£501+ 188,341.

Over 35 categories to choose from including: Arts, Erotica, Gardening, Home Improvements, Nature, Music, Pets, Sport, Travel, Fantasy and Sci-fi and many others.

Base rental £145.00 per 1,000.

0-6 months recency £145.00 per 1,000.

0-12 months recency £125.00 per 1,000 13-24 months recency £100.00 per 1,000 Date of birth £15.00 per 1,000.

Standard selections £10.00 per 1,000.

Full details of all our managed mailing lists and insert carrying programmes can be accessed via the website: www.idmltd.co.uk.

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