Product category:
Mobile advertising
News Release from: Incentivated | Subject: Iris
Edited by the Marketingservicestalk Editorial
Team on 11 June 2007
Iris to mobilise Cannons Health Clubs
Mobile marketing agency Incentivated has been appointed by Cannons Health Clubs to provide mobile and email marketing to increase membership and support its member relationship programme.
Cannons' staff at the head office and local level will use Incentivated's online mobile campaign management platform 'iris' to increase awareness of membership promotions, promote added value services and deliver operational information including appointment reminders via SMS via their mobile phones and email Cannons is a leading health and fitness operator in the UK with over 165,000 members across 67 sites
Mathew Hart, Group Marketing Director at Cannons, commented: "Mobile is emerging as an effective way for us to deliver time-sensitive promotional and operational messages to our members and prospective members, Incentivated demonstrated a solid understanding of our needs, and proposed a comprehensive campaign solution that could be managed at HQ or club level".
Jonathan Bass, Managing Director at Incentivated, added: "Today's health club operators run highly efficient businesses, and customer service is a key differentiator.
"Cannons' mobile and email campaigns are low-cost solutions for winning new customers, and retaining existing members".
• Incentivated: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
