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News Release from: Inbox Digital | Subject: viral games
Edited by the Marketingservicestalk Editorial
Team on 09 January 2008
Fiat backs Panda 100HP launch with viral
game
Fiat is supporting its sporty Panda 100HP with a cool racing viral game called Panda Racer by Inbox Digital.
The Art Deco-inspired game starts with a map of Europe which zooms in on Italy, Turin and the Lingotto building and the game then kicks off on the bottom floor of the factory When the light turns green the player speeds off up the highly banked ramp towards the track, using their arrow keys to drive and the letter S to engage the Sport mode, to get to the top as quickly as possible, whilst squeezing through narrow gaps marked by road cones
This article was originally published on Marketingservicestalk on 26 Nov 2007 at 8.00am (UK)
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By getting the right line the player boosts their points, increasing their speed and traction.
On reaching the rooftop track the player races against the clock to complete three laps.
Players can watch replays of their race choosing different camera angles to view the race from.
And in a further test of skill when playing the game for the second time the player finds themselves racing against a ghost of their best race time.
Global ranking and private league features allow the player to compare their best times.
Oli Christie, creative director at Inbox Digital, said: "For Panda Racer we've drawn on Fiat's strong heritage to create a simple, clean, ultra-playable driving game.
"Players will love the challenge of getting to grips with the punchy little Panda 100HP beast in this fast-paced 3D quest".
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