Inbox launches new levels in Jeep viral game

The Jeep brand is launching two exciting new levels in its multilevel adventure-packed driving viral game, Jeep Big Adventure - a forest trail quest and an urban challenge.

Created by digital communications agency Inbox Digital, a member of Digital Marketing Group, the AIM-listed digital direct marketing company, Jeep Big Adventure aims to create awareness of the all-new 2008 Jeep Patriot compact sport-utility vehicle with down-to-earth males who lead active lifestyles and have disposable incomes.

"By building multiple levels into Jeep Big Adventure, we've given players a taste of how the Jeep Patriot performs in different environments," said Oli Christie, creative director at Inbox Digital.

"And the staggered launch creates a sense of anticipation to maximise the viral effect.

"Since launching in July, the first level - based around a dramatic mountain landscape trail - has been a massive hit, drumming up 800,000 game plays from 600,000 unique players.

"These scorching new levels will pull even more players into the Jeep Big Adventure".

In these new levels of the Jeep Big Adventure game, the player gets to test a 3D version of the Jeep Patriot on a forest track and in an urban city environment.

The challenge is to use the arrow keys to complete a series of tracks within the environment, collecting a number of icons in the quickest time possible.

"Our target audience has enjoyed putting the Jeep Patriot through its paces in the mountain terrain," said Jay Kuhnie, Director, Jeep Communications.

"Now we're building on that engagement with the chance to experience another dimension of the Jeep Big Adventure with these two exciting new environments.".

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