Product category:
Online ad campaigns
News Release from: Inbox Digital
Edited by the Marketingservicestalk Editorial
Team on 29 June 2007
Viral driving game supports Jeep Patriot
Jeep is supporting the launch of its 2007 Jeep Patriot compact sport-utility vehicle with Jeep Big Adventure, a viral, adventure-packed, online driving game developed by Inbox Digital.
Jeep Big Adventure is designed to create awareness of the Jeep Patriot among down-to-earth males who lead active lives, and have money to spend on fun activities Jeep Big Adventure is the first part of a three-level staggered launch, where each level will be based around different, but linked environments
This article was originally published on Marketingservicestalk on 27 Apr 2007 at 8.00am (UK)
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Oli Christie, creative director at Inbox Digital, said: "With the multiple levels we've brought to life how the Jeep Patriot performs in different terrains".
In this first level of Jeep Big Adventure, players drive a 3D Jeep Patriot around a dramatic mountain landscape.
Players use arrow keys to complete eight off-road trails, collecting a series of objects in the quickest time possible.
Players can re-play any of the trails to improve their score, and can also choose the colour of the Jeep Patriot.
Multiple camera angles and a 360-degree view of the vehicle enhance the driving experience.
Product features are highlighted and a 'find out more' section links directly to Jeep.com.
"Inbox Digital has captured our creative direction to communicate 'The Adventure Starts Here' in a fantastic multi-level adventure driving game that's perfectly in tune with our target audience," said Jay Kuhnie, Director of Jeep Communications.
"Like the vehicle itself, Jeep Big Adventure is bold and fun - players will love testing the Jeep Patriot out in this mountain driving challenge and will be eager to play the next levels".
Inbox Digital is one of the UK's leading, award-winning specialist digital communications agencies - in 2006 the agency was ranked 30th in NMA's top 100 interactive agencies.
Inbox Digital specialises in digital customer relationship management, providing clients with insightful, engaging and results-driven digital solutions that build brands and long term one-to-one customer relationships.
Placing strategy, planning and the intelligent use of data at the heart of its work, the agency applies direct marketing and CRM principles across email, web and mobile channels to provide complete end-to-end digital customer and prospect management solutions using award-winning creative and supported by its proprietary in-house technical solutions.
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