Product category:
Online ad campaigns
News Release from: Inbox Digital | Subject: Online campaign
Edited by the Marketingservicestalk Editorial
Team on 27 April 2007
Panasonic pushes Viera with online ad
campaign
Inbox Digital has created an online campaign to emphasise the superior image quality of Panasonic's new Viera plasma TV range.
The MPUs on a number of portals, film, game and sport sites use the above-the-line theme 'Experience What Others Just See' to communicate the extreme, lifelike Viera viewing experience Created by digital communications agency Inbox Digital - a member of Digital Marketing Group - the MPUs are the latest initiative in Panasonic's continued drive to build the brand online
This article was originally published on Marketingservicestalk on 6 Aug 2007 at 8.00am (UK)
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Inbox Digital was appointed to the work following the success of its edgy viral (www.hedidnotseethatcoming.com) as part of an integrated campaign last year demonstrating Viera Plasma's superior image quality in large screen format.
Prior to that, Inbox Digital created the successful Panasonic virals games Gyrorunner and Taxi Snapper - both aimed at promoting its Lumix digital camera range.
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The ads created by Wire will also run on TV.
In addition the ads drive through to the Viera experience website designed by de-construct which features the product range, provides dealer details and explains the technology and its benefits.
Gaele Lalahy, online manager at Panasonic, said: "Having now worked with us on a number of successful projects, Inbox Digital are perfectly in tune with the Panasonic brand, our objectives and how we can meet them online.
"The Viera image quality is second to none and these highly stylised ads will help us bring that experience to our target audience online".
Inbox Digital is one of the UK's leading, award-winning specialist digital communications agencies - in 2006 the agency was ranked 30th in NMA's top 100 interactive agencies.
Inbox Digital specialises in digital customer relationship management, providing clients with insightful, engaging and results-driven digital solutions that build brands and long-term one-to-one customer relationships.
Placing strategy, planning and the intelligent use of data at the heart of its work, the agency applies direct marketing and CRM principles across email, web and mobile channels to provide complete end-to-end digital customer and prospect management solutions using award-winning creative and supported by its proprietary in-house technical solutions.
Key services include: digital advertising and marketing campaigns, email marketing and eCRM, viral campaigns and customer and prospect management.
Inbox Digital's blue-chip client base includes PandG - UK and Europe, Vodafone, BMW, AOL, Alliance and Leicester, Bank of Scotland, Fat Face and Panasonic.
Inbox Digital is part of Digital Marketing Group, one of the UK's leading digital direct marketing platforms, offering an integrated range of services including digital marketing, digital media, direct marketing and data services within a highly focused, specialist group.
This integrated platform gives DMG's clients the ability to coordinate their online and offline direct marketing strategies and gives clients access to the skills necessary to input, collect, analyse and apply customer data in order to generate more effective digital direct marketing, higher brand-consumer loyalty and improved profitability.
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