Thorntons display system entices impulse buyers

Thorntons has introduced an impulse display system from Impulse Point of Purchase into 30 stores across the UK to provide distinct categorisation in a bid to grow its share of the impulse market.

The point-of-purchase specialist won the pitch to design, develop, manufacture and install a new range of displays into the Thorntons stores.

The installations were planned to coincide with the introduction of a new range of Thorntons impulse products, with the aim of driving greater impulse purchases of new and existing confectionery lines.

The final designs incorporated clear PTEG shelving, metal fixtures and acrylic mid-floor units.

Live product was used to fill header boxes, creating the whole 'treat' sensation.

The objective of the initiative was to introduce new impulse products, enticing the 'eat it now' impulse purchaser, while enhancing the existing gift and sharing propositions, and also offering effective communication of multi-buy promotions.

The display efficiently groups products by offer type, with clear placement of each promotion.

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