Google 'guide book' holds key to creating revenue

Commercial websites that are not in the top listings on Google are losing 70 per cent of their total online market, according to a new book, Getting Noticed on Google by Ben Norman.

Written by internet search marketing specialist Ben Norman, Getting Noticed on Google demonstrates how to successfully market a website to the world's most popular search engine.

Google currently holds the number one position in the search engine market with a 42.7 per cent share.

Businesses that do not maximise their presence on the search engine are missing out on a large number of visitors to their sites and, therefore, potential customers.

Getting Noticed on Google, published by In Easy Steps, at GBP10.99, is full of useful tips designed to help business people harness the power of the search engines, such as the following.

* Select profitable keywords to ensure websites receive targeted traffic - for example, choose keywords with low competition to carve out a niche.

* Use a Google sitemap to monitor the performance of websites and its clever tools to see how Google interacts with sites.

* Keep the text on a website unique and not duplicated anywhere else on the internet to ensure Google does not ignore your site.

If text is copied from another website, Google will not add the page to its database.

The book, which is available from all main high street book retailers and from Amazon, is ideal for small business owners who want to transform their website from a simple information point into an active and effective marketing tool.

It will also benefit web designers and design agencies looking to increase client services to include search engine optimisation (SEO).

Getting Noticed on Google demonstrates and advises on the processes of marketing a website to Google in easy-to-follow steps.

Regardless of skill levels, the book can help readers make positive changes to their website that can enable it to enter and climb the rankings of Google.

The book contains essential information for all website owners as 'first page listings' in Google are highly sought after.

They are responsible for generating huge quantities of targeted traffic and revenue.

It also contains specific information on how to identify the keywords being searched for, and how to identify niche markets with little or no competition.

Author Ben Norman is a qualified SEO consultant specialising in organic website optimisation.

He runs a successful search marketing agency, Impact Media, which has achieved a high level of Google placements for clients of all sizes from different sectors ranging from charities to global franchises.

His expertise and knowledge ensures Getting Noticed on Google offers both ethical and current advice on maximising the benefits offered on Google.

Ben Norman said: "Websites that are not at the top of Google listings could be losing around 70 per cent of their total online market, which is a scary statistic.

"The belief that if you 'build a website, they will come' is false and outdated.

"Even the best-designed websites, which offer great services or products, are virtually invisible if they cannot be found on Google.

"We have created a very simple to use, easily understandable book for small business owners or website designers who want to offer the first steps of search engine optimisation to their clients".

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