Whitepaper considers ad network optimisation

Improve Digital has launched a whitepaper, entitled 'The Essentials of Ad Network Optimisation', which provides a step-by-step guide into how ad network optimisation can improve efficiencies.

The whitepaper also clarifies ad network optimisation's relationship with ad networks and exchanges.

It considers how price data is collected from ad networks to ensure it is accurate and up-to-date and how the system works from the publisher's perspective.

It also explains how ad views are allocated to the various networks and campaigns, how ad network default impressions are handled, and what the difference is between ad network optimisers, trading platforms, ad networks and ad exchanges.

The whitepaper is available to download from Improve Digital's website.

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