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Improve Digital
All articles from Improve Digital
Web advertisers must dispel cookie misconceptions
Improve Digital believes that online advertisers must be transparent about operations and offer value to consumers in the form of relevant ads to overcome the current misconception about cookies.
News from Marketingweek Marketplace, 18 August 2010
Survey urges transparency in behavioural targeting
Improve Digital research suggests that 62.5 per cent of publishers believe that consumer acceptance of behavioural targeting will be encouraged if companies are open with them about using their data.
News from Marketingweek Marketplace, 13 April 2010
Survey reveals potential of real-time bidding
Improve Digital has released research that reveals 51.4 per cent of European publishers believe that real-time bidding will increase the potential of their unsold inventory.
News from Marketingweek Marketplace, 31 March 2010
Event focuses on online advertising evolution
Improve Digital, with the Association of Online Publishers, has announced an event entitled 'New Rules of Revenue: Online Advertising 2010' to be held on 23 February 2010 at IPC Media in London.
News from Marketingweek Marketplace, 17 February 2010
Downloadable paper focuses on real-time bidding
Improve Digital has launched a whitepaper entitled 'Understanding Real-Time Bidding (RTB) from the Publisher Perspective'.
News from Marketingweek Marketplace, 8 February 2010
Improve Digital launches mobile ad platform
Improve Digital is introducing an integrated mobile offering to enable publishers to maximise income from their mobile ad inventory.
News from Marketingweek Marketplace, 15 January 2010
Whitepaper considers ad network optimisation
Improve Digital has launched a whitepaper, entitled 'The Essentials of Ad Network Optimisation', which provides a step-by-step guide into how ad network optimisation can improve efficiencies.
News from Marketingweek Marketplace, 8 December 2009
Featured articles
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20:20 delivers search services to Surgicare
20:20 Media and Analytics has been selected by Surgicare to deliver pay-per-click (PPC) and search engine optimisation (SEO) services to the cosmetic and weight-loss surgery provider.
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Sampling campaign for UK launch of Mountain Dew
ID Experiential has been chosen by Britvic to create a nationwide sampling campaign to launch Pepsi's US soft drink brand Mountain Dew in the UK.
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