Imex announces exhibition for travel and meetings
An
Imex product story
Edited by the Marketingweek Marketplace editorial team
Nov 17, 2009
A trade show for the US meetings industry has been announced in Las Vegas by Ray Bloom, chairman of the IMEX Group.
Bloom was joined by Bruce MacMillan, chief executive officer of Meeting Professionals International (MPI), IMEX America's strategic partner, and Chris Meyer, vice president of sales for the Las Vegas Convention and Visitors Authority (LVCVA), in announcing the launch of IMEX America - America's worldwide exhibition for incentive travel, meetings and events.
The show will take place at the Sands Expo Convention Center at the Venetian/Palazzo from 11-13 October 2011 and will benefit from a Strategic Partnership with MPI, as well as a coalition of industry support.
It will be run as part of the IMEX Group of exhibitions and will focus on business, international hosted buyer programmes and industry-wide collaboration.
Site will hold its 2011 Annual Conference immediately following the first show from 13-15 October, while ICCA, DMAI, AIPC and ECM will all add their support through a number of marketing and educational initiatives.
ASAE will organise dedicated association-led education on the day before the show.
Further industry partnerships will be announced in the coming months.
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