Product category:
IMEX
News Release from: IMEX | Subject: Association Day
Edited by the Marketingservicestalk Editorial
Team on 01 November 2007
IMEX injects fresh format into
Association Day
IMEX has introduced several new and innovative meetings techniques into the programme for its next Association Day in April 2008.
With help from the World Cafe and Wiki Workshops, the Association Day on 21 April 2008, which provides a dedicated and discreet learning opportunity for 250 association meetings buyers, will offer guests more interactive and dynamic content than in previous years Paul Borawski, Executive Director and Chief Strategic Officer for the American Society of Quality, and World Cafe facilitator, will lead a session on "Innovation in Association Management"
This article was originally published on Marketingservicestalk on 24 Apr 2008 at 8.00am (UK)
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The World Cafe concept provides meetings with a simple methodology for hosting conversations.
The process ensures that participants' discussions are linked together so that they build on each other as people move between groups and share ideas.
The World Cafe approach to meetings has recently grown in strength across Latin America, Asia and the USA but is still relatively unknown in Europe.
Further reading
IMEX releases strongest results yet
IMEX 2008 produced particularly strong results for its sixth exhibition at Messe Frankfurt this year, as evidenced by final figures released by organiser Regent Exhibitions.
Expanded education programme at IMEX 2008
When IMEX opens on 22 April in Frankfurt, the award-winning trade show will offer visitors and exhibitors its largest ever professional education programme.
Similarly, a session on "Meetings technology - Tomorrow's toolkit" will be run in the brand new format of a Wiki Workshop.
This new meetings concept aims to produce immediate results within small groups by providing them with flawless technology and a "Wiki" template to guide their thinking towards a clear outcome.
Carina Bauer, IMEX Marketing and Operations Director, said: "Our new programme will be very forward-looking and inspiring, with plenty of scope for participation.
"The Association Day audience has a great deal of experience and knowledge to share, and we hope that by increasing opportunities for peer-to-peer contact, we will help generate more discussion and, ultimately, more change for the better".
The educational programme organised by ICCA (The International Congress and Convention Association) will also include a session on Corporate Social Responsibility (CSR) - guiding delegates on how to create a sustainable CSR strategy which promotes strategic objectives and motivates members.
MCI will run a series of round-table discussions later in the day giving delegates the opportunity to discuss topics as diverse as membership recruitment and retention to conference VAT; as well as a number of sessions dedicated to German association executives.
The educational sessions will be followed by the popular Association Evening reception at the Intercontinental Hotel in Frankfurt, which allows recognised industry suppliers and exhibitors to network with association buyers.
Over the past five years, this reception has become the largest event on the IMEX calendar.
Online registration is now open for The IMEX Association Day, which will again benefit from the high-quality facilities of the Congress Centre, Messe Frankfurt.
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