Platform manages performance-advertising activity

Impact Radius has unveiled its performance advertising platform, featuring online negotiation features and an open, centralised directory.

The platform is aimed at transforming the performance advertising industry by directly connecting advertisers and media partners in the delivery of campaigns across television, radio, print, outdoor, and online media channels.

The multi-channel performance advertising platform centres around an open directory listing all advertisers, media partners and agencies working in the performance advertising space, plus advanced tools and technology built specifically for, and with, advertisers and media partners in mind.

Third-party intervention and non-disclosure are therefore no longer necessary, as partnerships can be defined and negotiated directly online.

The Impact Radius platform's highly scalable and reliable technology infrastructure is built for high-volume activity.

It allows advertisers and media partners to manage their performance advertising activity across all media channels.

Starting with an open, centralised directory to discover new partnership opportunities, the platform also features advanced relationship management tools with unlimited tracking capabilities, online negotiations, multi-channel ad creative, customised reporting and a financial infrastructure with good payout flexibility.

The company has also introduced Radius Pricing, an approach to fees that aligns value and cost for each individual relationship and is scaled according to volume of activity within each relationship.

The Impact Radius platform is also open to agencies and businesses that provide technology solutions or services to media partners and advertisers.

From a single log-in, they have the ability to navigate between clients to manage multiple accounts, view client and agency performance through macro-level reporting functionality as well as promote their services to potential advertiser and media partner clients.

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