ICD design concept is big hit with EMAP

An Image Creative Design product story

Edited by the Marketingweek Marketplace editorial team Apr 23, 2008

Burgess Hill based design agency Image Creative Design was asked to develop a new creative design for Emap's Broadcast Technology Summit.

"Without a doubt, some of the best work we've had done by any of our suppliers for a long time," said Dan Coitino, Emap Conferences' Head of Design, waxing lyrically on receipt of creative ideas from Burgess Hill based design agency Image Creative Design (ICD).

The bespoke agency, recently awarded 'official supplier' status with the media giant, was asked to develop a new creative design for Emap's Broadcast Technology Summit, which takes place at The British Academy of Film and Television Arts, London in June.

ICD chairman Graham Forster explained: "We had an open brief to reinvigorate the summit branding, to make the delegate-focused collateral more compelling, which bearing in mind our target audience consisted of hugely visually creative people, added a bit of an edge to our challenge.

"We were of course delighted that our efforts were so well received by Dan and the BTS team".

A previous Director of Emap Communications described ICD as "one of the top visitor attendance mechanism designers in the UK" and its reputation for innovation in delivering 'conversion' continues.

The team recently pitched and won work with Emap's Subscriptions and Awards division developing persuasive print and electronic communications for titles including Architectural Review, HSJ (Health Service Journal), Retail Solutions and Professional Beauty.