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    <title>RSS News Feed for Illuminas - from Marketingservicestalk</title>
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    <description>Illuminas news releases on Marketingservicestalk</description>
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    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Wed, 05 Nov 2008 08:00:00 UT</pubDate>
    <lastBuildDate>Wed, 05 Nov 2008 08:00:00 UT</lastBuildDate>
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      <title>Illuminas explains benefits of pricing research</title>
      <description>Illuminas has explained how strategic pricing research can help businesses maximise their profits.</description>
      <pubDate>Thu, 23 Oct 2008 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill112.html</link>
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      <title>Reputation repair is vital, says Illuminas</title>
      <description>Illuminas has explained how financial services companies can repair and rebuild their reputation after the damage caused by the credit crunch.</description>
      <pubDate>Fri, 05 Sep 2008 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill111.html</link>
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      <title>Firms need to communicate green credentials</title>
      <description>Gavin Mulholland of Illuminas argues that businesses must communicate their real green credentials rather than indulging in 'greenwashing'.</description>
      <pubDate>Mon, 09 Jun 2008 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill110.html</link>
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      <title>Does the desperate housewife exist?</title>
      <description>An extensive Illuminas-commissioned qualitative segmentation programme has uncovered six typologies of mothers of school-age children.</description>
      <pubDate>Thu, 05 Jun 2008 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill109.html</link>
    </item>
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      <title>Financial service providers must rebuild trust</title>
      <description>The latest consumer confidence survey from financial research expert Illuminas confirms that falling consumer confidence has dented trust in financial service providers compared with 12 months ago.</description>
      <pubDate>Mon, 28 Jan 2008 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill108.html</link>
    </item>
    <item>
      <title>Breaking into the Chinese banking market</title>
      <description>Banking on China; can western banks offset losses in USA by tapping into the growing Chinese urban elite?</description>
      <pubDate>Fri, 07 Dec 2007 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill107.html</link>
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      <title>Making your brand 'Facebook friendly'</title>
      <description>A new study from Illuminas highlights the uniqueness of social networking and how brands need to fit into the community.</description>
      <pubDate>Wed, 14 Nov 2007 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill106.html</link>
    </item>
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      <title>Illuminas wins BIG best paper award</title>
      <description>Jonathan Fletcher, Group Creative Director at Illuminas, has won the award for best written paper at the 2007 BIG conference.</description>
      <pubDate>Fri, 27 Jul 2007 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill104.html</link>
    </item>
    <item>
      <title>Quality versus speed in online research</title>
      <description>Gavin Mulholland of Illuminas and John Buckle of Alliance and Leicester debated at the MRS Field conference the implications of tight deadlines set by clients and the quest for cheaper research.</description>
      <pubDate>Fri, 27 Jul 2007 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill105.html</link>
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      <title>Illuminas and Orange to present paper at Esomar</title>
      <description>Illuminas and Orange will jointly present a paper at the conference in Berlin in September outlining the creation of an original segmentation for Orange across Europe that began in 2003.</description>
      <pubDate>Mon, 09 Jul 2007 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill103.html</link>
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      <title>Rejuvenate your brand at the fountain of youth</title>
      <description>Jonathan Fletcher, Creative Director of Illuminas-Global, suggests that the best way to inject new life into brands is to target the youngest demographic available.</description>
      <pubDate>Mon, 11 Jun 2007 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill102.html</link>
    </item>
    <item>
      <title>Illuminas chief to speak at BIG conference</title>
      <description>Jonathan Fletcher of Illuminas will be presenting a paper at the 2007 Business Interest Group (BIG) Conference on the convergence of B2B and B2C marketing in Chepstow, 16-18 May.</description>
      <pubDate>Wed, 18 Apr 2007 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill101.html</link>
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      <title>Illuminas chiefs to unveil Youth Quotient tool</title>
      <description>Directors from global market research firm Illuminas will be presenting a paper at the Esomar Consumer Insights Conference 2007 in Milan on 7-9 May on their Youth Quotient measurement tool.</description>
      <pubDate>Tue, 17 Apr 2007 08:00:00 UT</pubDate>
      <category>Illuminas</category>
      <link>http://www.marketingservicestalk.com/news/ill/ill100.html</link>
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