I2I campaign supports video game launch

Capcom has appointed I2I Marketing to create an experiential campaign to support the launch of its MotoGP 09/10 video game.

The campaign will take place at official MotoGP races across Europe.

The aim of the campaign, entitled 'Access All Areas', is to give MotoGP spectators the chance to experience the life of a rider.

I2I Marketing has designed a Capcom-branded gaming truck where fans can try out the game at individual playing stations.

At the front of the truck will be a Challenge Zone, where two fans will play the game head-to-head with their own dedicated compere.

Those gamers that top the leader board will be invited onto the podium to receive their prizes from the Capcom pit girls.

A variety of prizes will be on offer throughout the challenges, including a Yamaha R1 bike.

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