I2I devises experiential Hasbro Nerf campaign
An
I2I Marketing product story
Edited by the Marketingweek Marketplace editorial team
Nov 30, 2009
I2I Marketing has been appointed by Hasbro to create an experiential campaign to promote Nerf products to 8-12-year-old boys.
A roaming hit squad of Nerf Agent Trainers, dressed in Nerf-branded t-shirts, visited destinations nationwide throughout the October half term.
In each location, the Nerf Agent Trainers chatted to local families and set children a mission to become a Nerf Special Agent.
Children were challenged to have a go on a purpose-built Nerf training range with a chance to win brand-related prizes.
The top scorers from each day were entered into a draw to win the Nerf products.
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