I2I rolls out direct mail campaign for GSK
An
I2I Marketing product story
Edited by the Marketingweek Marketplace editorial team
Nov 26, 2009
I2I Marketing has been appointed to Glaxosmithkline's (GSK) experiential marketing roster for its UK consumer healthcare brands, including the Macleans Confidence oral care range.
The agency is rolling out a direct mail campaign to promote GSK's Macleans Confidence range of oral care products to women.
The 'Be ready to be pampered' campaign will reach 850,000 women throughout the UK.
The mailer offers recipients a two-for-one pamper treat at Marriott Leisure Clubs, including a free treatment, for GBP49.
It also includes a GBP0.50 money-off coupon for Macleans whitening products.
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