I2I to run Philips in-store product demonstrations

I2I Marketing has been appointed by Philips to run two in-store demonstration campaigns for its kitchen and electrical beauty products in the run up to Christmas.

The first campaign, for Philips kitchen range of electrical products, will launch at the beginning of October across 26 prime retailers.

In each store, a trained brand ambassador from I2I Marketing will demonstrate the products and drive sales from a small branded demonstration stand.

The demonstrations will be live in every store, every weekend until Christmas - amounting to more than 850 staff days in total.

The second wave of activity is exclusive to Boots and will focus on Philips' electrical beauty range of toothbrushes and electric razors.

Here, 23 brand ambassadors from I2I Marketing will together deliver a total of 475 in-store demonstration days, plus 70 evenings for Advantage Card holders.

Once again, the emphasis will be on driving immediate sales as a result of entertaining product demonstrations and live trial.

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