I2I launches Valentine's campaign for Disaronno
An
I2I Marketing product story
Edited by the Marketingweek Marketplace editorial team
Feb 10, 2009
Disaronno is launching a Valentine's sampling campaign through I2I Marketing to introduce singles and couples to new serves of the Amaretto liqueur.
The Devotion or Desire campaign will visit selected bars in Birmingham, Manchester and Edinburgh in the run-up to the Valentine's weekend.
I2I brand ambassadors will be offering drinkers a 5cl sample of Disaronno with either a cola or cranberry mixer.
They will also encourage consumers to purchase two Disaronno drinks for the chance to receive chocolates and be entered into a prize draw to win wither a romantic trip for two to Venice or a Champneys spa day for one.
To extend reach, the team will travel to bars in a Disaronno-branded Fiat 500, reinforcing the brand's Italian heritage.
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