i2i Marketing creates installation for Hasbro
An
I2I Marketing product story
Edited by the Marketingweek Marketplace editorial team
Dec 2, 2008
Hasbro has appointed i2i Marketing to create an experiential installation to showcase its Partini game at the 2008 Style Show, to be held at the Birmingham NEC on 5-10 December.
'The Partini Lounge' contains a 480m/2 bar and lounge area designed in the style of the Partini branding.
Partini brand advisers dressed in chic outfits will welcome visitors to the lounge and will explain the rules of the game before encouraging them to play.
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