i2i Marketing to service West of England

Edited by the Marketingweek Marketplace editorial team Jun 12, 2008

Brand experience agency i2i Marketing, whose clients include the likes of Philips, Hasbro, Dr Oetker, Sara Lee and Ginsters, is to open a new office in Cirencester on 16 June 2008.

i2i West, based at the new Cirencester Office Park on Tetbury Road, is the first in a planned new network of regional offices that i2i Marketing is looking to roll out as it broadens its service offering.

The aim is to offer regional clients the same one point access to i2i's full range of brand experience, online, promotional and in-store marketing services, with the added benefit of a more localised account service.

The new office will be run by Fiona Sutherland, Client Services Director, and supported by Lisa Martin, who joins i2i Marketing from Jumping Jack.

Clients including Ginsters, Sara Lee and Weight Watchers will be among the first to benefit from the opening with significant expansion anticipated over the next two years.

Bruce Burnett, managing director of i2i Marketing, said the decision to locate the first regional office in the West has been prompted by client demand: "A significant number of FMCG companies are now based in the West or along the M4 corridor and this will enable us to offer them a more cost-effective and personalised service," said Burnett.

"Cirencester has excellent access to the M4, M5, and M40, allowing us to service clients from Cornwall to Birmingham and Manchester, as well as along the M4 corridor.

"The new office will mean more time available to service the needs of these regionally based clients, and less time wasted on travel".

Founded in 2000, i2i quickly established its name as a hands-on, results-focused specialist in face-to-face marketing.

In 2007, i2i relaunched as i2i Marketing to better reflect its expertise across a range of below-the-line marketing techniques.

Today, the agency is a keen advocate of "effective consumer engagement", helping brands engage consumers in more relevant, timely and effective ways using multiple touch-points.