Product category:
Integrated marketing
News Release from: i2i Marketing
Edited by the Marketingservicestalk Editorial
Team on 25 September 2007
i2i relaunches to reflect broader
offering
Brand experience agency i2i is relaunching as i2i Marketing with a new identity, new website and new offices to better reflect its expertise across a range of BTL techniques.
"Although live brand experience remains at the heart of our offering, we're increasingly helping brands engage with consumers across multiple touch points - from experiential marketing to online, promotional and in-store marketing," said Bruce Burnett, managing director of i2i Marketing "It became clear that our old name, i2i Face to Face Marketing, no longer reflected the full scope of our business
This article was originally published on Marketingservicestalk on 21 Jan 2008 at 8.00am (UK)
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"We're an integrated agency, dedicated to effective consumer engagement, using the most appropriate media to change consumer perceptions and behaviour".
Burnett founded i2i in 2000, having previously worked as Marketing Director of Trebor Bassett, and Group Marketing Manager at Nestle Rowntree.
The agency quickly established its name as a hands-on, results-focused specialist in live marketing, working for brands such as Uncle Ben's, Philips Senseo and Cafe Met.
Today turnover stands at around GBP4.5m and clients include Sara Lee, Ginsters, Masterfoods and Philips.
"Today's consumers want personalised interactions with brands, hence the huge growth in experiential and digital marketing," said Burnett.
"Yet there are still very few campaigns out there which are effectively integrating the two, delivering effective long-term engagement, rather than just a one-off experience.
"Our aim is to be at the forefront of this next evolution in integrated brand experiences".
The company has relocated its offices from Richmond to Hampton, London.
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